Sam has a degree in human geography which has provided him with a strong understanding of how people interact with the world, make decisions, and form connections to places and objects. This academic foundation has shaped his approach to design - creating work that resonates with audiences, reflecting the human experience and fostering a sense of belonging. With an eye for detail and creative flair, he aims to craft designs that feel fresh, intentional, and full of purpose. Fuelled by a deep passion for design, he is driven to create visuals that captivate, inspire, and leave a lasting impact.